Jasmine Crow

Companies pay to trash perfectly good food.

Yes, you read that right.

In the U.S., businesses waste 40% of food yearly, burning $218B.

Mostly from restaurants paying disposal fees for edible food.

Jasmine Crowe-Houston saw the madness and built Goodr.

Jasmine’s journey began in Phoenix with a cupcake truck.

Selling R&B-themed cupcakes she baked herself.

But this wasn’t just a side hustle.

She used part of the profits to support local charities.

Then she moved to Atlanta and saw a crisis.

Families struggling to eat while businesses threw away mountains of perfectly good food.

Jasmine didn’t just stand by.

She cooked.

Spaghetti, garlic bread, and corn salad. Serving 100 people downtown, straight from her kitchen.

But a few meals weren’t enough.

Jasmine wanted real impact.

So in 2017, she launched Goodr based on one belief: “Hunger isn’t about scarcity. It’s about logistics.”

Goodr uses technology to rescue surplus food from businesses and deliver it to nonprofits, schools, and shelters.

Edible food goes to families.

Inedible food is composted.

Businesses get tax breaks.

People get dignity.

From serving 100 meals to delivering 34 million across 15 states, Goodr’s impact skyrocketed.

Free grocery stores in schools.

Pop-up markets in food deserts.

Partnerships with giants like Turner Broadcasting.

Investors noticed.

Jasmine raised $9.4 million from Precursor Ventures, Collab Capital, and others.

Becoming the 35th Black woman in the U.S. to raise over $1M in venture capital.

She’s been featured on CNBC, Oprah Magazine, The New York Times, and Forbes.

She’s delivered a TED Talk, headlined Compost 2025, and proven she’s more than just a founder.

She’s a force for change.

As one woman told her, “I’ve never received food in that way, with that dignity.”