Shay Mitchell

Do you ever wish your travel bag wasn’t a chaotic black hole?

I do.

And Shay Mitchell does too.

As an actress on Pretty Little Liars, Shay was always packing. Set days, press tours, flights.

But her bags? A disaster.

Overstuffed, tangled cords, crushed makeup.

She was a star on-screen, but behind the scenes?

A traveler struggling with chaos.

So one day, mid-flight, she grabbed a cocktail napkin and started sketching.

If she couldn’t find the perfect travel bag, she’d create it herself.

That sketch became BÉIS.

How did she turn her idea into a $200M brand? By being obsessed!

📌 Obsessed with Feedback: Shay doesn’t just design; she asks. Friends, her assistant, her followers on TikTok. Everyone’s a tester. Moms struggling to pack for trips? She created the Ultimate Diaper Bag. Travelers losing shoes in their luggage? She added a separate shoe compartment. Makeup spills ruining bags? Water-resistant pockets became standard.

📌 Obsessed with Problems: Every bag is a solution. Hidden pockets for messy snacks. Water-resistant compartments for makeup spills. A detachable pouch for parents who need to change a diaper without a full bag.

📌 Obsessed with Relevance: When the pandemic shut down travel, BÉIS didn’t freeze... it flexed. Grocery bags. Park bags. Bags for beach days and backyard picnics. BÉIS wasn’t just for travel. It was for life.

📌 Obsessed with Storytelling: Most brands sell products. Shay sells a feeling. Every BÉIS ad is a TikTok you’d actually watch. A mom packing chaos into order, a traveler turning layovers into adventures.

Pop-up stores? They’re Instagrammable experiences.

Social media? It’s a feedback loop, customers help design the next best-seller.

Want to turn an idea into an empire? Don’t just launch. Listen. Solve. Obsess!