Rihanna

At 17, Rihanna was topping charts with her first hit single, Pon de Replay.

By 23, she was one of the biggest music stars in the world, with 11 number-one hits and multiple Grammy Awards.

Today, she’s the billionaire founder of Fenty Beauty, a company valued at over $2.8B.

It all started with a simple question: “Why does makeup not cater to everyone?”

In 2017, Rihanna, already the second-best-selling female artist of all time, launched Fenty Beauty with an audacious goal: make beauty inclusive.

Her debut foundation range featured 40 shades, catering to skin tones that the industry had long ignored.

In its first month, Fenty Beauty generated $100M in sales, proving that inclusivity wasn’t just the right thing to do… it was the future of business.

Products like the Pro Filt’r Foundation flew off shelves, and the “Fenty Effect” forced even legacy brands to rethink their offerings.

By 2022, Fenty Beauty expanded into skincare while her lingerie line, Savage x Fenty, reached a $1B valuation.

Her secret? Staying authentic.

Whether it’s music or makeup, Rihanna’s ethos remains the same: create for everyone.